Marketing Reinvented
Once in a while I have a conversation about marketing with someone who gets it. When reading marketing blogs and listening to the new marketing gurus, you often can't help but think they reinvented how we do marketing. There is a lot of talk about the new way of...
Marketing on April Fool’s Day
The Verge is listing April Fool's pranks from across the internet, from best to worst, today. Take a look yourself to see what some brands have come up with this year to fool their customers. Taking a day on the calendar and turn it into a marketing opportunity has...
Two Startup Success Stories To Inspire Your Brand Journey
Storytelling is one of the best ways to learn and spark new ideas. That’s why Inbound Toronto - #inboundTO – organized their February event around the topic of startup success stories. The Inbound Toronto organizers invited two of Toronto's finest entrepreneurs to...
Thoughts On Spirituality And Branding
You are probably surprised that I use spirituality and branding in the same sentence. The two are closer connected than you might expect. And I'm convinced that with spirituality at the core of your brand you can shine and stand out in an overburdened social media...
Why You Need a New Approach to Marketing
Because they are too many artificial voices out there. From big brands to start-ups, from non-profits to entrepreneurs, we not only have the opportunity but the obligation to tell the truth. If we tap into our courage to speak from the heart and let our voices be...
Build Your Personal Brand
A workshop for professionals that want to propel their career through the power of brand! Saturday, February 21, 2015 10:00am – 1:00pm rhubarb studios (map) 633 W 5th St Los Angeles, CA, 90071 Sign up here for the Build Your Personal Brand workshop Everyone has a...
Are you a Communications Rebel?
A communications rebel uses his or her true voice to initiate action for the betterment of the world around him or her. A communications rebel is not afraid to break the mold and to use unconventional methods to get his or her point across. To be able to speak from...
Rebel Brand: Crêpes of Brittany
You know a rebel brand when you see it. Well, in this case I knew I had encountered a #rebelbrand when I tasted it. I’m talking about a sweet and delicious crêpe as you would normally find them in France. On a road trip to Monterey, California, my husband and I...
Embrace Your Weirdness
“If we don’t let our weirdness rise to the surface, we don’t let our work stand out.” ~Paul Jarvis I started Communications Rebel because I believe that living out our weirdness, as author and web designer Paul Jarvis puts it, is the answer to a successful business or...
IKEA ‘BookBook’ Ad: Edutainment Enveloped in True Voice
Everyone who has ever assembled a piece of IKEA furniture has probably made fun of their hard to decipher assembly instructions. I mean, I’ve been there. The Billy bookcase series was pretty much my go-to piece of furniture in college. IKEA is known for their modern,...