Earth Day: How Brands Are Honoring Mother Earth
April 22 is Earth Day. This annual event mobilizes millions of people around the globe to take part in what is the largest civic-focused day of environmental action in the world.The first Earth Day on April 22, 1970, activated 20 million Americans from all...
Lush UK Quits Social Media: ‘Tired Of Fighting With Algorithms’
On April 8, Lush Cosmetics UK announced that it will no longer use social media in the UK as a part of their marketing program. The news came as a surprise. The bigger surprise to though: it was met with quite a bit of applause from customers and marketers...
How To Make The GaryVee Content Strategy Work On A Small Budget
GaryVee published his GaryVee Content Strategy to help you grow your brand's social media content in 2019. And while I truly appreciate him sharing his advice and putting together a super applicable step-by-step process in an 86-page slide deck, I can't...
Global Social Business Summit 2018: A Recap
I recently attended the 2018 Global Social Business Summit (GSBS) in Wolfsburg, Germany where worldwide experts from private sectors, civil society, governments and academia came together to advance the idea of social business. Social business believes in...
8 Steps to Develop Your Impact Content Marketing Program
How do you start a content marketing program on a budget and with limited resources? Small nonprofit organizations, social impact startups and social entrepreneurs without a "big bucks" marketing budget and a fully staffed marketing team are often...
Marketing Workshops for Impact Entrepreneurs in Toronto
I'm excited to announce that I will be facilitating two hands-on, intimate marketing workshops for social entrepreneurs and impact businesses in Toronto this June and July. Brand storytelling is important for any business but especially for organizations...
Social Impact Leadership Summit
Join me for the Social Impact Leadership Summit, a FREE and ONLINE EVENT for changemakers, activists, and social entrepreneurs happening from April 1 - 30, 2018. This is a unique opportunity for you and your team to get training, tools, strategies and...
11 Women In My Life Who Have Inspired Me
On International Women's Day I'd like to take the opportunity to share with you some of the courageous, kind, smart, and beautiful entrepreneurial women that have touched and inspired my life throughout the last year. Some of them are my close friends,...
Join My Facebook Live Series On True Voice
I see so many people think of personal branding as this exercise where they need to create a public persona that is not even a faint reflection of their real personality. It's important for people to realize: personal branding has everything to do with...
On #GivingTuesday, How Will You Give?
Giving Tuesday is one of my favorite days of the year. Because it's all about GIVING and contributing. As a nonprofit or charitable organization you can focus on the giving aspect of #GivingTuesday and don't feel bad about asking for (extra) donations. In...