I get it. You get it. Everyone gets it. Headlines are the icing on the content cake. The words in your headline make up the top team in your communication arsenal. If your headline were a woman, she’d look like Salma Hayek all eyes turned to her.
A kick-ass headline is your window of opportunity. You have a few words to make an impression on a prospective reader. Will your headline be powerful enough to turn people’s heads and get their attention?
While writing headlines can be maddening at times, often it just takes some inspiration to create a compelling headline that will have your readers click through like there were no tomorrow in Bloglandia.
With that said, here are 5 great headline examples that made me read on:
1. Offer a New Insight
Take a product, concept or service that is known pretty much everywhere and offer an expert look into it that will provide people with new details and insights. I use Facebook every day professionally and to connect with friends. So when I saw this headline, I was curious to learn what I didn’t know yet about Facebook. Verdict: The perfect headline for a Facebook user like me (and a billion others). Would you read on?
14 Facebook Tools You Didn’t Know Existed
2. Generate Curiosity
The following headline just made me click through. I couldn’t resist. Maybe it was partially due to me being in need of the-warm-and-fuzzies; perhaps it was simply a cleverly written headline that didn’t give away much about what was hidden behind its words. Well, you got me, Huffington Post editor. How about you, rebel?
This Will Give You a Case of The-Warm-and-Fuzzies
3. Offer a Unique Perspective
I recently started working in the marketing team at the St. Baldrick’s Foundation, a non-profit raising money to fund childhood cancer research. When I saw this headline trending on the St. Baldrick’s blog, it made me click through to find out who had written this self-addressed letter and what insight into childhood cancer I could gain from it.
A Letter to Myself: What I Wish I’d Known About Childhood Cancer
4. Provide an Alternative
There are things that we consider to be a given, like for example writing a business plan before starting a business. Well, this Inc. article provides an alternative to the common business plan and makes sure to tell you so in the headline. The headline surely grabbed my attention and lured me into reading the article.
Business Plans Are a Waste of Time. Here’s What to Do Instead
5. Include a Promise
This headline might sound a little exaggerated, then again…I’m a woman, and I love exercising outdoors. This headline included a workout promise (burn more calories) that I was interested in learning more about:
9 Genius Ways to Burn Even More Calories Outside
Are you inspired to write better headlines yet? I’m curious what kind of catchy headlines you’re coming up with for your next blog post. Share your headline and the URL to your blog post with me on Twitter!
Rebel on –
Nina
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