Everyone has a different cause that’s close to his or her heart. What cause are you champion? 
People and companies that get involved in a good cause can afford to be a little audacious when it comes to communicating their commitment. You can’t offend anyone because you’re supporting a good cause so who cares if your voice is a little louder and bolder than usual?
Rebels with a cause
In fact, most people probably prefer rebels with a cause. Because they exude confidence. Also, have you ever seen radical change without a major campaign preceding it?
