Because they are too many artificial voices out there.
From big brands to start-ups, from non-profits to entrepreneurs, we not only have the opportunity but the obligation to tell the truth.
If we tap into our courage to speak from the heart and let our voices be reflections of our values and what inspires us, we will move people, open hearts, build real relationships, and gain trust. That’s the new marketing approach, which – let’s admit it – is not so new at all.
“Humanity has advanced, when it has advanced, not because it has been sober, responsible, and cautious, but because it has been playful, rebellious, and immature.” ~Tom Robbins
The more we hone our communications skills, the more familiar we will become with our unique voice.
It’s the word that’s spoken with genuineness and clarity that will make a difference.
Drop all pretense, show your brand’s real face, and win hearts. It’s the only way.
Rebel on –
Nina
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