by Nina | May 11, 2017 | Branding, Communicate
In business, we often find ourselves editing ourselves. Our goal is to come across as polished and as perfect as possible. However, we measure what we think our “polished and perfect” should look like using other people’s standards. You will rework a...
by Nina | Apr 11, 2016 | Communicate
Once in a while I have a conversation about marketing with someone who gets it. When reading marketing blogs and listening to the new marketing gurus, you often can’t help but think they reinvented how we do marketing. There is a lot of talk about the new way of...
by Nina | Apr 1, 2016 | Communicate
The Verge is listing April Fool’s pranks from across the internet, from best to worst, today. Take a look yourself to see what some brands have come up with this year to fool their customers. Taking a day on the calendar and turn it into a marketing opportunity...
by Nina | Mar 1, 2016 | Communicate, Good Voices
Storytelling is one of the best ways to learn and spark new ideas. That’s why Inbound Toronto – #inboundTO – organized their February event around the topic of startup success stories. The Inbound Toronto organizers invited two of Toronto’s finest...
by Nina | Mar 13, 2015 | Branding, Communicate
You are probably surprised that I use spirituality and branding in the same sentence. The two are closer connected than you might expect. And I’m convinced that with spirituality at the core of your brand you can shine and stand out in an overburdened social...
by Nina | Mar 9, 2015 | Communicate, Rebel Yell
Because they are too many artificial voices out there. From big brands to start-ups, from non-profits to entrepreneurs, we not only have the opportunity but the obligation to tell the truth. If we tap into our courage to speak from the heart and let our voices be...
