At Communications Rebel I work with entrepreneurs, founders, and consultants who are seeking profit and purpose. My goal is to help them get clarity on their mission and their message – what I call true voice.
Defining and creating a verbal brand identity is often challenging because our brand lives at the intersection of our own motivation and our audience’s needs. To clearly articulate what is that you stand for and what you help people with is the foundation for everything that comes next in your business.
MindEQuity: Gaining Clarity On Brand Identity
Michelle N. Moore
Communications Rebel client Michelle N. Moore, founder of MindEQuity, came to me because she needed help with gaining clarity on her (verbal) brand identity. As a former PricewaterhouseCoopers (PwC) and Ernst & Young (EY) equity partner leading technology, risk and change teams in four countries, Michelle comes with a wealth of experience.
She knew that she wanted to use her expertise to position MindEQuity as a consultancy serving forward-thinking organizations. After going through my brand discovery process, Michelle was able to articulate her mission, purpose, and vision succinctly.
Mission, Purpose, and Vision
Below are the MindEQuity brand statements:
Mission
Foster technology-driven initiatives that realize the highest potential of the people they are meant to serve. Help organizations cultivate uniquely human traits in a world where machines will soon outperform us.
Purpose
Because I believe in wise humans thriving in a lived experience, in the body, on this earth, with each other and machines—in service to the well-being of the planet and all sentient beings who live on it.
Vision
Human and organizational potential realized. Emerging technology embraced. Human wisdom preserved.
“Before working with Nina my verbal brand identity was all over the place and I wasn’t clear on how to articulate my value proposition to my target audience. Nina helped me zero in on my core competencies rooted in my values, purpose, and vision. With her guidance, I was able to embrace my brand voice. Her approach to brand communications is centered on a human-to-human perspective, which is in line with my own philosophy to business (and life) of creating balance between intellectual thinking and intuitive decision-making.” ~Michelle N. Moore, Founder at MindEQuity
Brand Storytelling for MindEQuity
Our collaboration didn’t stop at the brand foundations. Together with the web developer, we revised all copy on the MindEQuity website to reflect the brand voice and core message.
We have also engaged on devising a content strategy for MindEQuity, which includes a content calendar that is planned in advance. Website visitors can read Michelle’s articles on her blog, which is named MindEQuity Insights. Michelle also shares her insights on Linkedin and Medium.
The new brand identity and clarity on how to tell her story has helped Michelle create forward momentum in her consultancy work.
To learn more about the important work of Michelle N. Moore at MindEQuity, visit her website.
