Storytelling for social impact

Defining Changemaker

In my work, I help changemakers develop and manage their true voice, create a compelling content strategy, and increase their impact. But what is a changemaker? The word changemaker has been used increasingly as our world is moving from traditional profit-driven...

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On True Voice Branding

True voice is my way of referring to your brand identity. The term branding is often associated with manipulation of behavior or perception. This negative connotation of the term "branding" has led to the misconception about what branding actually is. Amazon CEO, Jeff...

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Marketing Reinvented

Once in a while I have a conversation about marketing with someone who gets it. When reading marketing blogs and listening to the new marketing gurus, you often can't help but think they reinvented how we do marketing. There is a lot of talk about the new way of...

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