Storytelling for social impact

Defining Changemaker

In my work, I help changemakers develop and manage their true voice, create a compelling content strategy, and increase their impact. But what is a changemaker? The word changemaker has been used increasingly as our world is moving from traditional profit-driven...

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On True Voice Branding

True voice is my way of referring to your brand identity. The term branding is often associated with manipulation of behavior or perception. This negative connotation of the term "branding" has led to the misconception about what branding actually is. Amazon CEO, Jeff...

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Marketing Reinvented

Once in a while I have a conversation about marketing with someone who gets it. When reading marketing blogs and listening to the new marketing gurus, you often can't help but think they reinvented how we do marketing. There is a lot of talk about the new way of...

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Marketing on April Fool’s Day

The Verge is listing April Fool's pranks from across the internet, from best to worst, today. Take a look yourself to see what some brands have come up with this year to fool their customers. Taking a day on the calendar and turn it into a marketing opportunity has...

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Thoughts On Spirituality And Branding

You are probably surprised that I use spirituality and branding in the same sentence. The two are closer connected than you might expect. And I'm convinced that with spirituality at the core of your brand you can shine and stand out in an overburdened social media...

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