You are probably surprised that I use spirituality and branding in the same sentence. The two are closer connected than you might expect. And I’m convinced that with spirituality at the core of your brand you can shine and stand out in an overburdened social media world and rekindle glutted audiences who are desperately looking for meaningful and inspiring brands.
Because they are too many artificial voices out there.
From big brands to start-ups, from non-profits to entrepreneurs, we not only have the opportunity but the obligation to tell the truth.
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A communications rebel uses his or her true voice to initiate action for the betterment of the world around him or her. A communications rebel is not afraid to break the mold and to use unconventional methods to get his or her point across. To be able to speak from the heart is what makes a communications rebel so powerful and inspiring. Are you a communications rebel?
You know a rebel brand when you see it. Well, in this case I knew I had encountered a #rebelbrand when I tasted it. I’m talking about a sweet and delicious crêpe as you would normally find them in France.
On a road trip to Monterey, California, my husband and I stumbled upon Crêpes of Brittany, a small eatery on Monterey’s Fisherman’s Wharf. You wouldn’t expect an authentic French culinary experience on a pier that is lined with seafood restaurants and tourist gift shops.
“If we don’t let our weirdness rise to the surface, we don’t let our work stand out.” ~Paul Jarvis
I started Communications Rebel because I believe that living out our weirdness, as author and web designer Paul Jarvis puts it, is the answer to a successful business or brand.
What Paul calls “weirdness”, I call “true voice”. You know best what you stand for. You know your convictions. And you also know your values and the principles you live by best.
Everyone who has ever assembled a piece of IKEA furniture has probably made fun of their hard to decipher assembly instructions. I mean, I’ve been there. The Billy bookcase series was pretty much my go-to piece of furniture in college.
IKEA is known for their modern, functional and affordable design with a Swedish touch. The company has always put their customers first and approached design with form and function in mind, responding to people’s needs and dreams.
I’ve been thinking about leadership a lot lately. Leadership doesn’t just apply to human beings; it also applies to brands. A brand can lead by example. A brand can lead in its industry or market niche by standing for a good cause, like TOMS for example. A brand can be a leader because it inspires others to do good or make a difference and question the status quo.