“I’m not going anywhere. I’m going to stay right here and cause all kinds of trouble.”
~Suzanne Collins, Catching Fire
Welcome, fellow rebel! I’m so glad to meet you!
Rebel: (noun) Someone who exhibits great independence in thought and action
As a communications rebel I defy convention and embrace originality. I believe Albert Camus who once wrote: “With rebellion, awareness is born.”
Tell it from the heart
After working in the communications field for well over a decade – as a journalist, TV news producer, website manager, PR practitioner, marketing manager and communications specialist, it dawned on me that in order for people to truly connect with your story you need to tell it from the heart.
You would think that’s a simple thing. Yet, many businesses and individuals don’t share their story as it is because they’re afraid they’ll be misunderstood or critically judged. As a result, their unique brand attributes or personalities become blurred. Worse still, people will eventually lose interest in what you have to offer, turn away and move on.
What’s your purpose?
Out of the companies and entrepreneurs I’ve worked with, those that were most successful were the ones that let their brand voice be shaped by their purpose and their vision. Or as Simon Sinek would put it, those companies that can tell us why they exist.
It takes insight, self-reflection, and sincerity to discover the voice that embodies all that you stand for, all that you are. The one thing that only you offer to the world.
I’ve had a life-long fascination for people and companies that own their voice and inspire us with their stories. The truth is it takes a communications rebel to shake up an audience.
“Trust is built by telling the truth, not telling people what they want to hear.” ~Simon Sinek
I’m excited to help you start your communications rebellion and make a difference.
Here’s to your true voice, and your exceptional story told to the world!